Do you want to improve your advertising productivity? If so, you need to do some research! In this blog post, we will discuss five research strategies that will help you achieve your goals. Research is essential for any business, and it is especially important when it comes to advertising. By using the right research methods, you can improve your chances of success and make sure that your advertising dollars are being spent in the most effective way possible. 1) Test the Advertising Creative with a Valid Performance Standard Any savvy businessperson knows that before launching a new product into the national marketplace, it is essential to test it among consumers. After all, why would you invest money in a product that may not even be successful?  The same logic applies to advertising. Advertising is simply another product of human ingenuity and craft, and it makes sense to make sure that it will be successful before investing money in it. One way of ensuring this is to set a firm perf

Marketing research has evolved a lot over the past couple of decades. Most great 21st-century businesses attribute a significant part of their success to extensive marketing campaigns that are in large part driven by marketing research. In most cases, however, these campaigns have been a trial and error process that costs businesses hundreds of thousands to millions of dollars.  While it is essential to divert a sizable portion of your company’s budget towards marketing, it is equally important to make sure this money is being spent effectively. Older marketing research mechanisms were more random and advice-based than any marketer would like them to be. But how exactly did these mechanisms function? Let's have a brief look.  Old World Marketing Research  Old world (early) marketing research mechanisms made use of primary market research. The said product/idea was tested among the general public in various ways to gather research data. This data was then condensed to form reports t

Because of the different moving parts involved in the process, planning a creative experiment can be complicated. Therefore, to build a winning experiment, one needs to know the creative experimentation process and how to refine the idea and break it down into practical steps.    In this article, we will talk about seven easy steps that will help you plan a creative experiment by refining your experiment idea with the help of an experimentation roadmap.   Let’s get started. 1.   Campaign Details Listing out the campaign details from an upcoming campaign brief will help you organize your data collection process for the campaign. This will also help you evaluate the details and prioritize them according to your requirements and objectives. Moreover, this will ensure that you don’t forget any crucial elements.   Consider listing out the following information about the upcoming campaign that you will be pre-testing your creative and collecting insights for:   ●       Campaign Name ●      

SweepLift Promotion User Experience In a constantly changing world with evolving trends, running experiments is the only way to stay ahead of the curve. While running experiments sounds fairly straightforward, the use of a well-defined process separates a simple experiment from a creative one that can further develop into a worthwhile hypothesis. According to the creative experiment ideation framework, here are a few steps that can help you design a creative experiment. Experiment Name Adding clear names and dates will help your team, and others identify the experiment easily. This step is beneficial for teams that are working on multiple projects at the same time. Since many people will read the title, it is essential to choose every word with utmost care.  Research Whatever experiment you’re conducting, collecting reliable data is a must as it provides indisputable evidence. There are two types of data that you can collect for your experiment: Qualitative Data - Collected by using qu