Do you want to improve your advertising productivity? If so, you need to do some research! In this blog post, we will discuss five research strategies that will help you achieve your goals. Research is essential for any business, and it is especially important when it comes to advertising. By using the right research methods, you can improve your chances of success and make sure that your advertising dollars are being spent in the most effective way possible. 1) Test the Advertising Creative with a Valid Performance Standard Any savvy businessperson knows that before launching a new product into the national marketplace, it is essential to test it among consumers. After all, why would you invest money in a product that may not even be successful?  The same logic applies to advertising. Advertising is simply another product of human ingenuity and craft, and it makes sense to make sure that it will be successful before investing money in it. One way of ensuring this is to set a firm perf