How do you find the perfect ad for your product line? Contrary to what television would have you believe, waiting for an epiphany with a notepad and a glass of scotch might not be the best way. Crafting the perfect campaign for your brand is a process that relies heavily on analytics and data. While it is still a very artistic process, there’s some method to the madness.  Creative experiments help you analyze and monitor audience engagement in real-time. Every creative experiment run at SweepLift is based on certain parameters. These parameters help streamline the experiment to get the most lucid and actionable data possible.  The ingenious madness of SweepLift creative experiments can be broadly classified into four types (based on the four most important parameters of a campaign). What are these? Read on to find out.    Types of creative experiments   1. Format based  Format-based experiments play around with everything that meets the viewers’ eyes. ...

  How One Company is Making Old New Again With a Unique Take on Sweepstakes-Style Ads And the Unbelievable Results They’re Getting Sweepstakes have been an undeniable driver of growth, particularly on social media. Brands ranging from health and fitness to snack foods to body care have tapped into the impressive power of the sweepstakes. With the possibility of winning something special (a spa day for two) or something truly unique (free pizza for a year), you can drive impressive clicks and conversions. But just getting that attention is no longer enough. Social media, paid ads and video marketing have all evolved. The core premise that drives that evolution, however, hasn’t changed much.  Consider that 83% of users in one survey, when asked what they would do to win a reward, answered that they would watch a branded video:  Source: MarketingCharts/HelloWorld Although this information is from a survey conducted in 2018, as you might imagine, the growth of video marketing...