SweepLift Promotion User Experience In a constantly changing world with evolving trends, running experiments is the only way to stay ahead of the curve. While running experiments sounds fairly straightforward, the use of a well-defined process separates a simple experiment from a creative one that can further develop into a worthwhile hypothesis. According to the creative experiment ideation framework, here are a few steps that can help you design a creative experiment. Experiment Name Adding clear names and dates will help your team, and others identify the experiment easily. This step is beneficial for teams that are working on multiple projects at the same time. Since many people will read the title, it is essential to choose every word with utmost care.  Research Whatever experiment you’re conducting, collecting reliable data is a must as it provides indisputable evidence. There are two types of data that you can collect for your experiment: Qualitative Data - Collected by usin...

How do you find the perfect ad for your product line? Contrary to what television would have you believe, waiting for an epiphany with a notepad and a glass of scotch might not be the best way. Crafting the perfect campaign for your brand is a process that relies heavily on analytics and data. While it is still a very artistic process, there’s some method to the madness.  Creative experiments help you analyze and monitor audience engagement in real-time. Every creative experiment run at SweepLift is based on certain parameters. These parameters help streamline the experiment to get the most lucid and actionable data possible.  The ingenious madness of SweepLift creative experiments can be broadly classified into four types (based on the four most important parameters of a campaign). What are these? Read on to find out.    Types of creative experiments   1. Format based  Format-based experiments play around with everything that meets the viewers’ eyes. ...

  Nearly everything we know about the world and the way it works has been discovered by way of a hypothesis: an educated guess. In the world of advertising, the focus has always been on the audience and fine-tuning it to become more and more specific. In the midst of this rush to gather more data about prospects and work to position the brand as the answer or solution to their problem, the creative gets left in the dust.  Is The Creative The Missing Piece of the Advertising Puzzle? By not paying attention to improving the creative, advertisers are making an across-the-board assumption that the graphic or video clip is the foundation for the ad, but everything else is changeable.  These days, marketers are centered so much on “what the data reveals” that they pay less attention to “what is the question being asked?” The creative hypothesis turns this model on its head and proposes not only a creative-backed approach to asking a question, but also an intelligent method for ...