Because of the different moving parts involved in the process, planning a creative experiment can be complicated. Therefore, to build a winning experiment, one needs to know the creative experimentation process and how to refine the idea and break it down into practical steps.    In this article, we will talk about seven easy steps that will help you plan a creative experiment by refining your experiment idea with the help of an experimentation roadmap.   Let’s get started. 1.   Campaign Details Listing out the campaign details from an upcoming campaign brief will help you organize your data collection process for the campaign. This will also help you evaluate the details and prioritize them according to your requirements and objectives. Moreover, this will ensure that you don’t forget any crucial elements.   Consider listing out the following information about the upcoming campaign that you will be pre-testing your creative and collecting insights for:   ...

SweepLift Promotion User Experience In a constantly changing world with evolving trends, running experiments is the only way to stay ahead of the curve. While running experiments sounds fairly straightforward, the use of a well-defined process separates a simple experiment from a creative one that can further develop into a worthwhile hypothesis. According to the creative experiment ideation framework, here are a few steps that can help you design a creative experiment. Experiment Name Adding clear names and dates will help your team, and others identify the experiment easily. This step is beneficial for teams that are working on multiple projects at the same time. Since many people will read the title, it is essential to choose every word with utmost care.  Research Whatever experiment you’re conducting, collecting reliable data is a must as it provides indisputable evidence. There are two types of data that you can collect for your experiment: Qualitative Data - Collected by usin...

How do you find the perfect ad for your product line? Contrary to what television would have you believe, waiting for an epiphany with a notepad and a glass of scotch might not be the best way. Crafting the perfect campaign for your brand is a process that relies heavily on analytics and data. While it is still a very artistic process, there’s some method to the madness.  Creative experiments help you analyze and monitor audience engagement in real-time. Every creative experiment run at SweepLift is based on certain parameters. These parameters help streamline the experiment to get the most lucid and actionable data possible.  The ingenious madness of SweepLift creative experiments can be broadly classified into four types (based on the four most important parameters of a campaign). What are these? Read on to find out.    Types of creative experiments   1. Format based  Format-based experiments play around with everything that meets the viewers’ eyes. ...

  How One Company is Making Old New Again With a Unique Take on Sweepstakes-Style Ads And the Unbelievable Results They’re Getting Sweepstakes have been an undeniable driver of growth, particularly on social media. Brands ranging from health and fitness to snack foods to body care have tapped into the impressive power of the sweepstakes. With the possibility of winning something special (a spa day for two) or something truly unique (free pizza for a year), you can drive impressive clicks and conversions. But just getting that attention is no longer enough. Social media, paid ads and video marketing have all evolved. The core premise that drives that evolution, however, hasn’t changed much.  Consider that 83% of users in one survey, when asked what they would do to win a reward, answered that they would watch a branded video:  Source: MarketingCharts/HelloWorld Although this information is from a survey conducted in 2018, as you might imagine, the growth of video marketing...