SweepLift Promotion User Experience In a constantly changing world with evolving trends, running experiments is the only way to stay ahead of the curve. While running experiments sounds fairly straightforward, the use of a well-defined process separates a simple experiment from a creative one that can further develop into a worthwhile hypothesis. According to the creative experiment ideation framework, here are a few steps that can help you design a creative experiment. Experiment Name Adding clear names and dates will help your team, and others identify the experiment easily. This step is beneficial for teams that are working on multiple projects at the same time. Since many people will read the title, it is essential to choose every word with utmost care.  Research Whatever experiment you’re conducting, collecting reliable data is a must as it provides indisputable evidence. There are two types of data that you can collect for your experiment: Qualitative Data - Collected by usin...