Because of the different moving parts involved in the process, planning a creative experiment can be complicated. Therefore, to build a winning experiment, one needs to know the creative experimentation process and how to refine the idea and break it down into practical steps.    In this article, we will talk about seven easy steps that will help you plan a creative experiment by refining your experiment idea with the help of an experimentation roadmap.   Let’s get started. 1.   Campaign Details Listing out the campaign details from an upcoming campaign brief will help you organize your data collection process for the campaign. This will also help you evaluate the details and prioritize them according to your requirements and objectives. Moreover, this will ensure that you don’t forget any crucial elements.   Consider listing out the following information about the upcoming campaign that you will be pre-testing your creative and collecting insights for:   ...

SweepLift Promotion User Experience In a constantly changing world with evolving trends, running experiments is the only way to stay ahead of the curve. While running experiments sounds fairly straightforward, the use of a well-defined process separates a simple experiment from a creative one that can further develop into a worthwhile hypothesis. According to the creative experiment ideation framework, here are a few steps that can help you design a creative experiment. Experiment Name Adding clear names and dates will help your team, and others identify the experiment easily. This step is beneficial for teams that are working on multiple projects at the same time. Since many people will read the title, it is essential to choose every word with utmost care.  Research Whatever experiment you’re conducting, collecting reliable data is a must as it provides indisputable evidence. There are two types of data that you can collect for your experiment: Qualitative Data - Collected by usin...