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Top Four Types of Creative Experiments




How do you find the perfect ad for your product line? Contrary to what television would have you believe, waiting for an epiphany with a notepad and a glass of scotch might not be the best way. Crafting the perfect campaign for your brand is a process that relies heavily on analytics and data. While it is still a very artistic process, there’s some method to the madness. 

Creative experiments help you analyze and monitor audience engagement in real-time. Every creative experiment run at SweepLift is based on certain parameters. These parameters help streamline the experiment to get the most lucid and actionable data possible. 

The ingenious madness of SweepLift creative experiments can be broadly classified into four types (based on the four most important parameters of a campaign). What are these? Read on to find out. 


 Types of creative experiments 

 1. Format based 

Format-based experiments play around with everything that meets the viewers’ eyes. The framing, pacing, contrast, color palette, length, and music of the ad (along with some more technical components) are varied in each experiment to find the best video format possible. These experiments are generally classified as low-effort experiments. 

2. Audience based 

This approach answers some very fundamental marketing questions. For example, what is your target consumer base? Is there another demographic your ads should be catering to? These experiments help you zero in on just the right demographic based on your audience’s gender, age, marital status, geographical location, general interests, etc. These experiments are generally classified as medium effort experiments. 

3. Inventory based 

These are cross-channel experiments where traffic and submissions are driven from one or multiple media platforms. You can then use the statistics to determine where your advertisements perform the best and where they lag. Facebook, Instagram, Google, Youtube, TikTok, LinkedIn, Snap, DSPs, Email, and even SMS are all channels that can be studied using these experiments. 



4. Narrative based 

These experiments focus on the basic narrative structure of your advertisement. They experiment with different styles, narrative structures, and other essential story elements to find what engages your audience the best. Leading brands like Bobbi Brown have found incredible success with narrative experiments. 


SweepLift Experiments 

At SweepLift, we use our state-of-the-art sweepstakes lab to run all of these experiments in an extremely effective and cost-efficient manner. Our intelligent programs draw actionable conclusions with just 150 submissions per experiment. The average brand advertising experiment on Youtube can run you a bill of around $60,000 in ad spend. With our sweepstakes technology, we can achieve the same results for as little as $1,000 in ad spend. Contact us to know more about these pathbreaking creative experiments and feel the SweepLift difference!
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